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Another reason to think about your brand:

Online advertising can be a very challenging game. Often success or failure is determined by a single percentage point. Convert 5% of the people that click on your ad and you lose money, convert 7% and those added sales dramatically change the metrics. This is another reason to think about a holistic advertising approach which means creating a quality brand thats homogenous across all mediums.

Google AdWords

Pay Per Click

Banner Ads