“Brand” – A Homogeneous Look Throughout All Mediums
Most small to medium-sized businesses fail to meet the above explanation – it is very common to see a lack of consistency across all mediums. Their website, business cards, email address and signatures, online ads, offline ads, promotional products and printed advertising pieces all have their own look and various levels of quality. Without a coordinated brand strategy, a business can look unprofessional and even turn off potential customers!
If you spend money advertising through Google “Pay Per Click” to drive people to your website, it had better be a nice website that functions properly. If you decide to step up and do a brochure and it looks completely different than your website, that will not play well with your prospects. This is where so many “online marketing” companies fail to truly deliver.
All Pieces of the “Advertising Pie” Need the Same Look
At Domainworks we start by building your foundation – your brand. From there we establish a cohesive strategy that spans across all of the following:
The Central Hub is the Domain Name and Your Website
No matter what advertising mediums you are using to grow your business, all of them have one thing in common; get people to visit your website. All of your advertising should leverage the power of your domain name.
If your domain name is not reflective of your company name, that even challenges Word of Mouth referrals.