“Impression” – How Online Visibility is Metered.
Whenever your company name is made visible to someone, in any form or medium, an advertising “impression” is created. This certainly shouldn’t be confused with making a positive impression, or that someone even took the time to look, it’s only a metered opportunity. Impressions for advertising purposes are counted in “CPM” or “cost per 1,000 impressions.” It takes a lot of visibility to generate sales, and the right website design, internet marketing and brand building services.
Our philosophy is that every day you are presented with hundreds of opportunities to market your company and increase the number of times people are exposed to your business; some cost money, some are free. The first step is to build an appealing brand that is homogenous throughout all of your marketing, and then leverage that in accordance with your marketing budget to achieve maximum results.